Blogs are a type of website that contain mainly web pages authored in HTML (although the blogger may be totally unaware that the web pages are composed using HTML due to the blogging tool that may be in use). Millions of people use blogs online; a blog is now the new "home page", that is, a place where a persona can reveal personal information, and/or build a concept as to who this persona is. Even though a blog may be written for other purposes, such as promoting a business, the core of a blog is the fact that it is written by a "person" and that person reveals information from her/his perspective. Blogs have become a very powerful weapon used by content marketers who desire to increase their site's traffic, as well as, rank in the search engine result pages (SERPs). In fact, new research from Technorati shows that blogs now outrank social networks for consumer influence (Technorati’s 2013 Digital Influence Report data). Search engine sites are composed mainly of HTML content, but also has a typically structured approach to revealing information. A Search Engine Results Page (SERP) displays a heading, usually the name of the search engine itself, and then a list of websites and their web addresses. The list of web addresses are listed by their order of relevance according to the search query. Searchers typically type in keywords or keyword phrases to find or search what they are looking for on the web. Discussion boards are sites composed of "textual" content organized by HTML or some variation that can be viewed in a web browser. The driving mechanism of a discussion board is the fact that users are registered and once registered can write posts. Often a discussion board is made up of posts asking some type of question to which other users may provide answers to those questions. Ecommerce sites are largely composed of textual material and embedded with graphics displaying a picture of the item(s) for sale. However, there are extremely few sites that are composed page-by-page using some variant of HTML. Generally, webpages are composed as they are being served from a database to a customer using a web browser. However, the user sees the mainly text document arriving as a webpage to be viewed in a web browser. Ecommerce sites are usually organized by software we identify as a "shopping cart".